MetaMask Portfolio is a collection of crypto tools built directly into the MetaMask wallet to give users immediate access to transaction activities such as buying, selling, staking, swapping, and bridging cryptocurrencies and tokens. The launch campaign tied into the product branding through creating a world that visualized each activity.
MetaMask partnered with illustrator Dave Arcade to bring this world to life.
The launch website featured an endless scrolling world centered around the main activities supported on portfolio as well as hidden web3 easter eggs for more experienced MetaMask users.
The launch site had 5 features at launch: Buy & Sell, Swapping Tokens, Bridging Assets, Staking Assets, and the Dashboard
To accompany every feature, we produced step by step animated walkthrough videos to guide new and intermediate users on how each of the features works within MetaMask Portfolio.
The Lovie Awards: Web3 & XR: Best Brand Integration – Bronze
The Lovie Awards: Web3 & XR: Commerce, Finance & Governance – Bronze
The Webby Awards: Websites and Mobile Sites: Best User Experience – Honoree
The Webby Awards: Websites and Mobile Sites: Best Use of Web3 Technology – Nominee
Muzli by InVision
Creative Direction - Art and Design: Alex Lumain
Illustration and Animation: Dave Arcade
Produced with: Antiomy Studio and Superside
Consensys and MetaMask Creative Team: Craig Wong, Nick Nelson, Hugo Banda, Liv Pasquerelli