As a part of growing MetaMask’s social presence, the social team had an idea to created a campaign that was both educational and interactive with the Metamask community. The Spring campaign had the goal of establishing a consensus in MetaMask as a leading name in safety and security amongst wallets in the Crypto landscape.

The campaign centered around 6 hero features integrated into the MetaMask ecosystem. The campaign illustrations were designed around these features as subject matter for all posts.

TOKEN DETECT

MALICIOUS NFT ID

METAMASK + BLOCKAID INTEGRATION

SOC II TYPE 1 SECURITY CERTIFICATION

ETH PHISHING DETECTION

TOKEN ACCESS REVOKE

The campaign ran for ten weeks and featured several different types of end goals for viewers: redirects to MetaMask owned blogs, Youtube links, or conversational X threads.

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Creative Direction and Design: Alex Lumain
Additional campaign support from Consensys Creative Team: Craig Wong, Orion Currier, Hugo Banda
MetaMask Social Team: Sharmeen Shehabuddin

METAMASK SECURITY